This week sees the launch of a new climate change campaign, 10:10. It’s the brainchild of Franny Armstrong, the director of The Age of Stupid, and the concept is simple: reduce your carbon emissions by 10% in 2010.
10% is an achievable target for most of us as individuals, and it’s not beyond most organisations or companies either. The challenge has already been taken up by several councils, by schools and hospitals, charities and workplaces. If enough people set themselves the target, it could end up being an official nationwide pledge, and something the government can formalise at Copenhagen in December.
In the spirit of the much-copied Make Poverty History wristband, 10:10 has devised a tag, made from a melted down jumbo jet. Pretty nifty. To take the pledge yourself, or to commit your organisation, just visit the website and join the growing movement.
- Visit the 10:10 website for all the details.
- More about 10:10 here.
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[...] who reported last night that the entire cabinet are leading by example and have signed up to their challenge. “We cannot believe it” Franny Armstrong said yesterday. A confirmation text message [...]
[...] September last year I signed up to 10:10, a campaign encouraging us all to reduce our carbon emissions by 10% in 2010. As the year comes to [...]
[...] September last year I signed up to 10:10, a campaign encouraging us all to reduce our carbon emissions by 10% in 2010. As the year comes to [...]