A nice little campaign here from the anti-bottled water group Tappening: as a reaction to misleading advertising by water companies, they’d like to invite you to start a lie about bottled water. “If bottled water companies can lie,” says the little asterisked tagline, “so can we.”
Americans buy 28 billion bottles of water a year. Less than 20% of the bottles are recycled.
Visit startalie.com to play the water companies at their own game.
HT visual culture.
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[...] This is not the first creative social awareness campaign Yaverbaum and DiMassimo have dreamt up – they are also responsible for Tappening, which invited people to ‘start a lie about bottled water‘. [...]