Plane Stupid’s striking new ad

If you hit the cinema this weekend, you may see Plane Stupid‘s new ad. What do you think?

Kieran November 21, 2009 at 3:16 pm #

It’s a bit September 11th.

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- Jeremy November 21, 2009 at 4:06 pm #
  
  Indeed, and some might consider that in bad taste.
  
  I’m a little torn myself. I think it’s well done and nicely surreal. What I’m not so keen on is the polar bears again – is the melting of the arctic the only consequence of climate change. Most people, if forced to choose between being able to fly, and having polar bears, would choose the flying.
  
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Michael November 21, 2009 at 5:44 pm #

I don’t like shock adverts, I know you’re not supposed to but still. The message they’re trying to put across doesn’t seem to have anything to do with the unpleasantness of seeing polar bears splattering on top of buildings and stuff like that.

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Kieran November 21, 2009 at 6:08 pm #

The first few frames, with YouTube quality I couldn’t tell they were bears.

It is well constructed but you’re right they have jumped on the polar bear band wagon. I’m certainly more concerned with drought affecting people than polar bears, perhaps thats wrong?

Fits the marketing peoples spec better. Cute bears versus the distress of africans? Bears every time.

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Joshua Nelson November 23, 2009 at 1:15 am #

I don’t know, I think it is somewhat necessary to show the severity of the situation with the occasional shock ad. I think this one is well done.

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