We’re all familiar with the Fairtrade logo, certifying that producers in developing countries have been paid a living wage. But what about things that don’t have a Fairtrade logo? Presumably those are all ‘Unfairtrade’ products.
Why do we get to shout when we treat people decently, and keep silent when we treat them badly? How come we get to feel virtuous about buying Fairtrade, but don’t ask questions of everything else?
To make sure consumers have all the information, Make Wealth History is proud to present the Unfairtrade logo. We expect to see it rolled out on products across the country very soon, as we write and invite companies to participate.
In the meantime, join our Why isn’t there an “unfairtrade” logo? group on Facebook, and spread the word about this big consumer oversight.
Or order some stickers, and start the re-labelling yourself.
- Should things really be labelled unfairtrade?
Why not? Fairtrade is a simple certification – it just says that the producers were paid a fair wage. It doesn’t promise anything more than what people have been owed all along. If a fair wage hasn’t been paid to the producers, the product should have an unfairtrade logo, so we all make an educated decision.
- How big is the problem?
Vast. If unfairly traded products were made illegal tomorrow, we’d all be starving by monday, and the economy would collapse shortly afterwards. We’re not just talking about coffee and bananas here. We’re talking about everything from Chinese sweatshop toys and clothes, to African cotton pickers, to UK farmers being driven out of business by supermarket price squeezes.
- What is the unfairtrade campaign going to do?
Very little probably, but you never know. We’ve started where Fairtrade started, with coffee. We’ve written to Starbucks and suggested they adopt the logo on their non-fairtrade items. We’ll write to other cafe chains soon, and take it from there.
- How can I help?
Glad you asked. We want to spread the word about this little idea, so join the Facebook group if you’re on it, and invite your friends. You can write to Starbucks too if you like, or pick on someone else. You can raise the issue with your friends and family. And you can buy fairtrade whenever possible.
- Should I be boycotting unfairtraders, like Starbucks?
If you like Starbucks, don’t boycott them on our behalf. Just make sure that every time you buy a coffee, specify what you’d like. As in ‘I’d like an unfairtrade cappucino please’.
- Are you serious?
In the point we think the logo makes, absolutely. With the name, the logo, and the idea that companies might actually adopt it, we hope people can see our satirical intent.