corporate responsibility waste

Start a lie about bottled water

A nice little campaign here from the anti-bottled water group Tappening: as a reaction to misleading advertising by water companies, they’d like to invite you to start a lie about bottled water. “If bottled water companies can lie,” says the little asterisked tagline, “so can we.”

Americans buy 28 billion bottles of water a year. Less than 20% of the bottles are recycled.

Visit startalie.com to play the water companies at their own game.

HT visual culture.

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